ITV are risking a frosty reception from fans this week after scheduling almost three hours of prime-time TV to Dancing On Ice alone.
For the very first time on ITV, the six male and six female celebrities will all perform together with their partners, rather than the boys one week, girls another week approach. But having twelve performances, including one from Jane Torvil and Christopher Dean mean the show has to stretch to two hours and 20 minutes, making it the longest Dancing On Ice show in history.
And after a 30 minute break, Dancing On Ice: The Result will return to our screen to give us the news on who will be going this week. Bookies predict it will be Dr Hillary Jones. The result show will take up another 30 minutes of prime-time TV.
The silver fox Phillip Schofield even joked that Dancing On Ice could last “26 or 27 hours” for the entire length of the series. Speaking yesterday on This Morning, he said: “I think it’s a programme that lasts 26 or 27 hours. It’s a really full-on show next week with everybody skating, I can’t wait.“
But one TV source said this is a gamble for ITV: “If you like ice skating ITV is the place for you on Sunday, otherwise viewers should slide off to another channel.“
Will you be tuning in to see Dancing On Ice Week 3?