34-year-old actress Eva Longoria flew into Miami, Florida on Saturday evening to attend the Market America’s World Conference at the American Airlines Arena this weekend.

Looking stylish in a blue-ribbon derby hat, Eva met up with Paulina Rubio and Loren Ashley Ridinger for the annual business conference. Eva attends the annual conference to learn new ways to better sell her goods.

She’ll use those new skills on her own TV production company, along with the selling of Eva Longoria Merchandise.

Eva Longoria at Market America Conference