Beyoncé Stars As H&M New Summer Collection Ad Campaign

Beyonce H&M adBeyoncé Knowles, 31, who appears to be seem everywhere as she get prepared to begin her imminent world tour, is going to be seen even in more places.

The “Single Ladies” hitmaker has signed up with H&M’s to feature in their new summer collection ad campaign on Thursday, Mar. 21. In a released still photo, Beyoncé is pictured on a beach wearing short shorts, a sundress, a bikini and other main items from the collection.

The Swedish fashion brand said that the ads were shot in the Bahamas and is targeted to capture the many facades of women, showing Beyoncé as vulnerable, sensual, strong, fun, maternal and flirtatious.

Beyoncé, who is married to music mogul and rapper Jay-Z with one-year-old daughter, Blue Ivy, said in announcement that she really loved the concept on collaborating to explore the different emotions represented by women, the four elements, water, fire, earth and wind. She also said the shoot was beautiful on the tropical island and the commercial felt more like a making a video.

Beyoncé’s “The Mrs. Carter Show World Tour” is expected to begin on April 15.

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