But on Dancing On Ice Week 2, the celebrity skating show failed to secure it’s place as the most-watched program of the evening. A BBC nature documentary ‘Country File’ which was about grey seals and war tunnels managed to beat the first 15 minutes of Dancing On Ice’s ratings.
Between 6 and 7pm, Country File was seen by an average of 6.7 million compared with the final 15 minutes pulling 7.2 million. In contrast, Dancing On Ice’s first 15 minutes was watched by an average of 6.1 million viewers compared to 8.7 million in the last 10 minutes.
Thankfully for ITV and Dancing On Ice, the last 25 minutes of the male-only show managed to find it’s feet. Dancing On Ice averaged 8.5 million viewers for the entire show, which is half a million viewers down on last weeks ratings which peaked at 9 million.
So while Dancing On Ice remains immensely popular on ITV, it was still toppled by a nature documentary on BBC1.
Lets hope they manage to pull in more viewers next week, and perhaps they should increase their marketing budget in much the same way The X Factor did, which helped to raise the shows ratings to nearly 20 million viewers per week.